Have you ever wondered why, despite the fact that everyone knows how dangerous and deadly it is, 75% of drivers text and drive? Or drink and drive, or drive like they’re auditioning for a Fast and Furious movie? Me too. I’m Marisa Auguste and I am a Behavioral Analyst for the Connecticut Transportation Safety Research Center at the University of Connecticut. My primary focus is conducting research on motor vehicle crashes and determining how driver behavior influences or causes them to happen. The purpose of this blog is to explore the latest developments and innovative behavioral research to deter unsafe driving behaviors. As I continue my research, I will be sharing with you the latest behavioral analysis methods, survey techniques and reporting tools. If we can understand why people do what they do, we have the power to change their behavior and make our roads a safer place.